About Fabgen.ai

Operators serving operators

Fabgen.ai is an outbound lead generation partner built for commercial solar EPCs, facilities management firms, and trades contractors. We come from inside the industries we serve.

Alec Drury, Founder & CEO of Fabgen
CEO & Founder

Alec Drury

Alec broke national sales records running a painting business in university. He went on to investment banking, then to energy private equity and sales — closing complex commercial deals at the intersection of capital and infrastructure.

Years inside the energy and trades world, Alec kept seeing the same problem from every angle: outbound for commercial trades was broken. The data was bad. The messaging was generic. The agencies didn't understand the buyers. Operators were either burning thousands a month on lead-gen vendors that couldn't tell MW from kW, or grinding cold calls themselves at the cost of running their actual business.

He built Fabgen to solve that exact problem. Same outbound discipline that powered his energy deals, applied to the commercial trades that need it most. Built by an operator. For operators.

Direct line: +1 (917) 595-0915 · Email: adrury@fabgen.ai · LinkedIn →

The team

Built by operators who've shipped at scale

Alec Drury
CEO & Founder

Alec Drury

National sales record-holder out of university. Investment banking, then energy private equity and sales. 100+ MW of commercial energy projects developed. Built Fabgen to solve the broken outbound problem in trades.

Daniel Krepps
CTO

Daniel Krepps

Robust background in technology, systems, operations, and leadership. Detail-oriented, driven by perfection. As copy and deliverability expert, Dan manages all back-end infrastructure, integrations, and operations.

What we believe

Outbound lead generation should be done by operators who have actually run commercial deals. Most agencies haven't. We have.

We use AI-supported lead generation to source and qualify leads, then back that with manual cleanup and bounce-checking to ensure 95%+ deliverability. Our infrastructure runs domain warming, inbox rotation, and per-account personalized copy tuned for commercial buyers.

Most of our compensation is performance-based. Long-term partnerships, not one-time projects. Decades, not deals.

Operating principles

How we work

Energy and trades experience first

21 MW commercial solar plus 45 MW BESS developed in-house. We talk to property owners as people who've been on the inside of these deals.

Deliverability is a discipline

Multi-domain warming, inbox rotation, low per-account volume, varied copy, continuous monitoring. We invest in the boring infrastructure that keeps mail landing.

Performance-based compensation

Base retainer plus revenue share on closed business. We win when you win. That keeps the work honest.

Territory exclusivity

Once we partner with you in a region, your competitors don't get the same data and team. Lock out competition by service area.

Vertical depth beats horizontal width

We focus on commercial solar, LED, HVAC, roofing, and cleaning. Specialization compounds.

Decades, not deals

Long-term partnerships where the math compounds, not single-transaction campaigns. Honest from day one.

$59M
Commercial pipeline (12 mo)
100+ MW
C&I solar developed by founder
95%+
Email deliverability
2 weeks
From contract to first leads

Let's talk outbound

30-minute discovery call with Alec. We'll review your ICP, current motion, and where Fabgen fits.

Book a 30-min call