Cold Email Outreach

Cold email that survives the 2026 deliverability crackdown

Google and Microsoft rewrote the rules. Most cold email programs collapsed. Ours didn't, because we run on owned infrastructure with per-vertical messaging that doesn't trip filters.

Book a strategy call Run the ROI calc

"We tried two cold email agencies. Same scripts, same targeting. Fabgen was the only one whose emails actually got delivered."

Commercial Roofing Founder

The problem

Why most cold email stopped working

Bulk sender rules. Stricter DMARC enforcement. AI spam detection that flags template patterns instantly. Shared sending pools poisoned by other senders. The agency playbook from 2023 is dead.

Reply rates fell off a cliff. Inbox placement dropped below 60% for most programs. Meetings disappeared.

Our fix

Owned infrastructure, signal-driven targeting

We don't share sending IPs with strangers. We build domain pools that we control, warm them properly, and rotate inboxes to spread send volume. Targeting runs through Clay, Plusvibe, and Instantly so every message hits an account that's showing buying signal.

What's included

The full outbound stack, managed

⚡

Infrastructure

Domain provisioning, mailbox setup, SPF/DKIM/DMARC, BIMI where it matters, automated warming, inbox rotation.

◎

Targeting & Enrichment

Clay-powered prospect data, intent signals, technographics, owner-occupied filters, and custom data points per vertical.

✎

Copy & Sequences

Per-vertical messaging frameworks. 4 to 6 step sequences. AI-assisted personalization with human-written hooks.

▦

Reporting

Airtable command center. Reporting on opens, replies, meetings booked, and pipeline. Weekly cadence coming soon; monthly today.

↻

Optimization

A/B tested subject lines, sequence steps, and personalization tokens. Continuous deliverability monitoring.

⚇

Hand-off

Booked meetings dropped into your CRM with full context. Replies routed to your team in real time.

Our stack

Best-in-class tools, expertly orchestrated

We don't reinvent. We compose proven tools into a system that ships meetings.

Clay for prospect enrichment, signal aggregation, and account scoring
Instantly for sending, sequence automation, and inbox rotation
Plusvibe for deliverability monitoring and warm-up
Airtable as the command center for tracking, reporting, and CRM sync
Owned domains and dedicated sending infrastructure, never shared pools

Process

From kickoff to first meetings

Week 1: Foundation

ICP workshop, domain registration, mailbox provisioning, DNS setup.

Week 2: Warming

Mailbox warming, copy frameworks, sequence build, target list enrichment.

Week 3: Launch

Soft launch on tested cohort. Monitor placement and reply rates. Iterate.

Week 4+: Scale

Volume ramp. Monthly reporting (weekly cadence coming soon). Continuous optimization based on what's converting.

FAQ

Common questions

How is this different from running cold email myself?

Infrastructure. Deliverability requires constant tuning across DNS, warming, inbox rotation, content monitoring, and bounce management. We do this for a living across many campaigns, so we catch problems before they bury your domain reputation. Most internal teams discover the issue 30 days too late.

How fast can we start?

Kickoff to first sends is typically 3 weeks. Sales cycle and complexity of your ICP can shift that. We don't rush warming because skipping it kills the program.

What volume should we expect?

Depends on TAM and budget. Typical clients run 5,000 to 30,000 sends per month after ramp. We optimize for reply quality, not raw volume.

Do you guarantee meetings?

We don't guarantee specific meeting counts because we can't control your offer or follow-up. We do commit to deliverability standards (90%+ inbox placement) and weekly performance reporting.

Who owns the domains and data?

You do. We set up domains in your name. If you ever leave, the infrastructure goes with you.