How It Works

From kickoff to scaled campaigns in 4 stages

No agency black box. Here's exactly what we do, in what order, and why.

1

Discovery & ICP (Week 1)

We map your accounts, personas, and triggers. Audit your current motion. Document the offer. This is where strategy lives.

2

Infrastructure (Week 1-2)

Domain provisioning, mailbox setup, DNS authentication (SPF/DKIM/DMARC), Airtable command center, Clay enrichment workflows.

3

Launch (Week 3)

Soft launch on a tested cohort. Monitor deliverability and reply quality. Iterate on copy and targeting before scaling.

4

Scale & Optimize (Week 4+)

Volume ramp. Monthly reporting on the metrics that matter (weekly cadence coming soon). Continuous A/B testing on subject lines, sequences, and personalization.

The stack

Best-in-class tools, expertly orchestrated

Clay

Prospect enrichment, signal aggregation, account scoring. Custom data points per vertical.

Instantly

Multi-inbox sending, sequence automation, deliverability monitoring at the campaign level.

Plusvibe

Deliverability infrastructure, domain warming, inbox rotation across owned domain pools.

Airtable

Command center. Account tracking, meeting log, reporting dashboards, CRM sync.

EnergyScout AI

Our proprietary data platform for energy verticals. Owner-occupied filtering, energy spend, incentive eligibility.

Owned Domains

We register, warm, and operate dedicated sending domains in your name. No shared pools, no contaminated reputation.

What you'll see weekly

Reporting that matters

Reporting cadence is monthly today. Weekly dashboards are in development and rolling out to clients shortly.

Ready to see this run for your business?

20-minute call. We'll walk through the exact system we'd build for your ICP.

Book a strategy call