We book qualified meetings with HR leaders, CFOs, and business owners at companies whose benefits renewals create real switching opportunities. Built for brokers, agencies, and benefits consultants.
"Benefits outbound is brutal. Everyone pitches HR the same way. Fabgen built a sequence that actually got CHRO replies and turned them into bound business."
HR leaders get dozens of broker pitches a week. Generic "we save you money on health insurance" emails get archived without opening. The buyers who matter ignore the noise by default.
Timing matters too. Most renewal decisions happen in a tight window. Miss it and you're waiting 12 months.
We segment by company size, industry, and benefits posture (self-funded, fully insured, level-funded). Messaging speaks to specific cost-saving angles, plan design innovations, or compliance pain that matches the prospect's likely setup.
Cold email on owned infrastructure with sequences timed to open enrollment and renewal windows. Reply quality is the metric, not volume.
Enterprise and mid-market HR leaders responsible for benefits strategy, vendor relationships, and renewal decisions.
Day-to-day owners of benefits administration. Frontline buyers at companies with 50 to 500 employees.
Often the budget owner on benefits decisions, especially at smaller companies and when cost reduction is the priority.
At SMBs and growing startups, the founder picks the benefits broker. Direct outreach with growth-stage angles.
At startups and small businesses, the office manager or COO often runs the benefits process.
PE-backed and recently-funded companies frequently re-evaluate benefits providers post-investment.
20-minute call. Tell us your target company size, vertical focus, and differentiation. We'll show you the targeting and messaging we'd run.
Book a strategy call